Choose New Jersey Opens New Jersey Israel Center 

Choose New Jersey Opens New Jersey Israel Center. Read more on mybergen.com.

On March 21, 2023, Choose New Jersey officially opened its new office in Israel. The New Jersey Israel Center will grow commercial, academic, and cultural collaborations with Israel and support Israeli businesses looking to expand to New Jersey.

The Center’s opening was celebrated during Choose New Jersey’s fifth mission to Israel since 2018 and is a direct result of New Jersey Governor Phil Murphy’s commitment to developing strong economic ties with Israel throughout his administration. The Center will be headquartered in Tel Aviv and led by Peres & Associates Global Advisory, a leader in creating global connections to the Israeli innovation ecosystem.

“The opening of the New Jersey Israel Center is the result of a special bond between New Jersey and the State of Israel,” said Governor Phil Murphy. “Through numerous trade missions to Israel and continued engagement with Israeli businesses, universities, and government, we have strengthened our shared cultural and economic ties. New Jersey offers an incomparable suite of opportunities, and we are eager to support Israeli businesses looking to expand to the United States. The New Jersey Israel Center is another significant link connecting us, allowing for sustained economic growth and easier business between our states.”

The New Jersey-Israel Commission, part of the New Jersey Department of State, supported the Center through a grant that was won by Choose New Jersey in 2022. The grant awarded funds to open an office in Israel to attract investment and business development leads for the state. The New Jersey Israel Center fulfills this mission.

“I am thrilled to announce the opening of this Center, which will undoubtedly deepen our economic relationship with Israel, its business leaders, and its people,” said Wesley Mathews, President & CEO of Choose New Jersey. “As we seek to grow New Jersey’s innovation economy, Israel will be a critical global partner for the state. I can think of no better team to lead the day-to-day operations of the office than Peres & Associates. I look forward to working with the team to strengthen existing partnerships and create new ones to the benefit of both of our states.”

“I am honored to represent New Jersey, a state with strong economic and cultural ties and a firmly-established knowledge and respect for Israel, here at home,” said Nadav Tamir, of the Peres and Associates team that will head the New Jersey Israel Center. “Governor Murphy has planted strong roots in Tel Aviv and Jerusalem over the years. With the support of Choose New Jersey, I have no doubt that the New Jersey Israel Center will tap into the vast economic opportunity in Israel.”

Since the beginning of the Murphy Administration in 2018, foreign direct investment (FDI) between New Jersey and Israel has steadily grown. Trade is overall up $447 million, a 36% total growth since 2018. Year-over-year, trade between the two states increased by 11% in 2022. According to the U.S. Census Bureau, New Jersey ranked second in the Northeast in 2021 for Israeli investment. These investments have created 1,425 jobs from new or expanding Israeli companies, including Teva, Bluevine, Kornit Digital, and OwnBackup.

“The New Jersey Israel Center is an enormous success for the Murphy Administration and the people of both New Jersey and Israel,” said Karin Elkis, Co-Chair of the New Jersey-Israel Commission. “The opening of this office is a natural next step for our state, as we continue to advance our position in the global economy.”

“While New Jersey’s relationship with Israel transcends economic potential, we see on Israel’s 75th anniversary how this key partnership is creating jobs and strengthening innovation at home,” said Andrew H Gross, Executive Director of the New Jersey-Israel Commission. “In addition to developing collaborations with Israeli businesses and New Jersey, the Murphy Administration continues to prioritize these important ties to Israel, built on our shared common values, across all sectors.”

“With the opening of the New Jersey Israel Center today, New Jersey continues to expand its presence in key economies across the world, increasing trade and investment possibilities for our residents and businesses,” said Mark Levenson, Choose New Jersey Board Member. “The enhanced New Jersey-Israel partnership creates even greater opportunities for our citizens to achieve their economic and educational goals.”

Corporate Successes

Companies have found success tapping into the economic ecosystems of both New Jersey and Israel. Cross River, headquartered in Bergen County, New Jersey, since its founding in 2008, has a team of over 180 developers in Jerusalem. The industry-leading fintech company is a leader in bringing technology jobs to Israel. Cross River and Choose New Jersey have partnered to strengthen ties between New Jersey and Israel through investments in the Israeli workforce and to cultivate a technology ecosystem to create deeper connections and opportunities for the country’s startup businesses.

“Cross River has thrived in its home state of New Jersey and is committed to solidifying the bridge between New Jersey and Israel,” said Gilles Gade, Founder, President and CEO of Cross River. “The opportunities the New Jersey Israel Center will bring to businesses will further propel strong, compliant, and responsible economic relationships on both sides of the ocean.”

In January of 2023, Israeli fintech company Bluevine opened its headquarters in the business hub of Jersey City. Previously headquartered in California, the growing startup needed increased access to key financial markets as it continued its global expansion, which it found in abundance in New Jersey. Bluevine also announced a partnership with Rutgers University, which included internship opportunities for students looking to break into the fintech industry.

Academic Partnerships

In 2021, Choose New Jersey supported and announced a Memorandum of Understanding (MOU) between Rutgers University and Tel Aviv University (TAU) during a trip to Israel with the New Jersey-Israel Commission. The MOU established TAU’s presence at the HELIX, the home of the Rutgers Translational Research Facility and the Rutgers Robert Wood Johnson Medical School. Rutgers also partnered with Israeli company Tnuva, one of the world’s largest food manufacturers and a global supplier of kosher products, through the Food Innovation Center. Tnuva has its U.S. headquarters in New Jersey.

Choose New Jersey also facilitated an MOU between New Jersey Institute of Technology and Ben-Gurion University of the Negev with the support of Governor Murphy and the New Jersey-Israel Commission in 2021. Together they launched a collaborative research center called the Institute for Future Technologies in Jersey City that focuses on cyber security and environmental engineering. The Institute connects students and faculty from both schools, facilitating collaboration that has the potential to lead to tech breakthroughs.

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