When planning a community event or fundraiser in Bergen County, New Jersey, it’s important to develop a targeted strategy that outlines how you intend to spread awareness of your event, who you wish to target, how you’ll attract attendees, and even a strategy to connect with potential donors and sponsors.
How Can Your Event Stand Out from the Rest?
Every month, there are hundreds of community events and other entertainment options happening throughout North Jersey. Bergen County families have many options for entertainment, recreation, fundraisers, and more. In fact, mybergen.com posted more than 4,000 Bergen County area events listings over the past year.
- How can you make your Bergen County event stand out from the crowd?
- How can you ‘pre-sell’ local residents on your event before they make other plans?
- How can you reassure your event sponsors and supporters that you’ve developed the best strategy for high-profile event publicity?
To successfully promote your event in the busy Bergen County area, you must be strategic, focused, and efficient!
Mybergen.com has been the leading resource for local Bergen County events information for over a decade. We have assisted in promoting thousands of events over the years and have seen firsthand how successful events can be when they are well-promoted. Effective promotion is key to achieving event success, whether it’s a charity fundraiser, a local arts festival, a 5k run, a town fair, or a business networking event.
Organizations and promoters who carefully take steps to get the word out about their events are generally rewarded with solid attendance and successful events. In this article, we’ll walk you through steps to ensure your event reaches and resonates with a local Bergen County audience.
Understanding the Bergen County Audience
The Mybergen.com Advantage
Before diving into promotion strategies, it’s crucial to understand the Bergen County audience. A diverse and vibrant community with a population of 970,918 and growing, Bergen County residents are always looking for unique and engaging local experiences. This is where the Mybergen.com Bergen County Events Calendar comes into play. Recognized by many as the region’s go-to events calendar since 2009, it regularly attracts thousands of views from locals eager to explore things to do and places to go in the Bergen County area. With its extensive reach and a track record of featuring thousands of events annually, it’s an indispensable tool for any event planner.
Step 1: Craft a Compelling Event Narrative
Creating a Story That Resonates With a Bergen County Audience
Your event needs a story. What is your event all about? What makes it unique? How does it connect to the Bergen County community? Why should anyone want to attend your event? A narrative that resonates with the local community’s interests will make your event stand out. This story should be evident in all your promotional materials, from social media posts to press releases.
Step 2: Utilize Mybergen.com’s Event Listing
Maximizing Visibility
Listing your event on Mybergen.com is a must. With its vast local following, your event gains instant visibility on mybergen.com among a massive local audience. Make sure your mybergen.com listing is detailed, with clear information on the date, time, location, and any unique aspects of your event. If pre-event registration is required, make this easy to find and as uncomplicated as possible. Bergen County residents have many options for local events, so make it easy for them to choose yours! High-quality images and links to your website or social media pages will also enhance your listing’s appeal.
Step 3: Engage with Social Media
Creating Social Buzz
Social media is a powerful tool essential for successful event promotion. Create event pages on platforms like Facebook. Share photos from last year’s event, create reels and social ads, and keep posting and promoting as much as possible! Use hashtags like #BergenCountyEvents or #AllendaleFestival (examples) to tap into local conversations. Regular updates, behind-the-scenes glimpses, and interactive content can keep your audience engaged and excited. Mybergen.com’s loyal Facebook, Instagram and Twitter (X) followers can’t get enough local events content!
Step 4: Leverage Local Influencers and Partnerships
Building Community Connections
Collaborate with local influencers and businesses to expand your reach. These partnerships can provide mutual benefits and bring new audiences to your event. Consider cross-promotional opportunities, like giveaways or joint social media campaigns, to tap into each other’s networks.
Step 5: Utilize Email Marketing
Keeping Potential Attendees Informed
Develop an email marketing campaign to keep potential attendees informed and engaged. Regular updates about the event, special offers, and last-minute details can keep your event top of mind. Ensure your emails are visually appealing and mobile-friendly. The mybergen.com Weekly E-blast regularly promotes local events.
Step 6: Engage Local Media
Gaining Wider Coverage
Don’t underestimate the power of local radio stations, cable news, Bergen County-focused magazines, and newspapers. A well-crafted Bergen County event press release can pique the interest of local journalists and news organizations. Offer exclusive interviews or previews to create more in-depth coverage. Mybergen.com offers Don’t Miss Featured Events options, in addition to free and premium event listings, to reinforce the credibility of your event and provide an impactful platform to promote your event in greater detail.
Step 7: Utilize Traditional Advertising Methods
Flyers, Posters, and More
While digital strategies are crucial, traditional methods like flyers and posters still work effectively, especially in a densely populated, community-centric place like Bergen County. Distribute these in high-traffic areas and local businesses if possible. Make sure they reflect the same narrative and aesthetic as your digital promotions.
Step 8: Community Engagement
Participating in Other Local Events
Engage with the community by participating in local events and meetups. This not only helps in networking but also allows you to promote your event firsthand. For instance, taking a table or booth at a Rutherford town fair is a perfect way to promote a future event happening in the Rutherford area. Being actively involved in the community can also provide insights into what the locals expect from events.
Step 9: Monitor and Adapt
Keeping an Eye on Progress
Monitor the response to your promotional efforts. Tools like Google Analytics for your event website page and social media analytics can provide valuable insights. Be ready to adapt or modify your strategy based on the feedback and engagement you receive.
Bringing It All Together
Promoting an event in Bergen County requires a bit of digital savvy, community engagement, and compelling storytelling. By leveraging platforms like Mybergen.com, engaging with social media, building local partnerships, and staying adaptable, you can create a buzz that attracts crowds and lays the foundation for successful future events. Happy planning!
Start Promoting Your Bergen County Event
Click here to post your event on mybergen.com, free of charge!
If you want to learn more about easy and affordable mybergen.com Bergen County event promotion packages, please fill out the Event Advertising Information Request Form below. We’ll get back to you within 24 hours to learn more about your Bergen County event and explain how we can help to make your event a success!
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