Does Whole Foods Have a New Competitor for the Bergen County Organic Food Consumer?
 
Bergen County News
 

Does Whole Foods have a new competitor for the Bergen County organic food customer?

It appears Aldi, the German grocery chain with two Bergen County locations, is challenging Whole Foods' position as Bergen County's healthiest grocery store. The international grocery chain has expanded organic food brands, removed some artificial ingredients from its products, removed certified synthetic colors, partially hydrogenated oils and added MSG from all its private-label products, and added more gluten-free items for sale. Aldi also recently announced the removal of the following pesticides from all products in all Aldi stores in the United States:

  • Deltamethrin
  • Chlorpyrifos
  • Clothianidin
  • Cypermethrin
  • Imidacloprid,                      
  • Thiamethoxam
  • Sulfoxaflor
  • Fipronil 

Aldi has nearly doubled in size in the last decade and is expected to bring its total number of stores in the United States to nearly 2,000 by 2018. The chain manages to keep prices low by offering a limited selection of private-label items. Most traditional supermarkets offer many different brands of a single product. Aldi also invests less in customer service and merchandising than traditional grocers. Most of the store's merchandi