Have You Been to PIRCH at Westfield Garden State Plaza in Paramus?
PIRCH at Westfield Garden State Plaza in Paramus

PIRCH, a retail pioneer that has brought sweeping change to the appliance and plumbing industries, recently opened its award-winning concept at the Garden State Plaza in Paramus, New Jersey. This location is the eighth showroom, and the latest addition to the company's expansion plan.

Catering to a highly diverse consumer base, PIRCH welcomes everyone from homeowners in the midst of construction to those in search of instruction, insights or ideas for their homes. Regardless of customers' objectives, the fully-interactive showroom provides a sensory tour de force leaving visitors educated and informed whether shopping for a single appliance or looking for inspiration for a complete renovation.

Reaffirming its dedication to world-class, innovative design, PIRCH again collaborated with internationally-acclaimed FITCH on the interior architecture and design of the 20,000 square foot store. This Paramus location echos PIRCH's other showrooms with its signature "try before you buy" concept that features functional vignettes with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths – all presented in a warm and welcoming space by a staff of experts ready to help no matter the project size or scope.

PIRCH CEO and Co-founder Jeffery Sears, who was recently named "Disruptor of the Year" by the National Retail Federation and one of the "100 Most Intriguing Entrepreneurs of 2014" by Goldman Sachs had these remarks, "Our company was born from empathy and frustration," said Mr. Sears. "We asked, 'how is it that the very products adorning our homes and serving as backdrops to priceless memories, are presented in such an uninspiring manner?' So, we decided to do something about that."

"We are thrilled to welcome the first PIRCH store in the North East to Westfield Garden State Plaza," said Greg Miles, Westfield's U.S. chief operating officer. "This innovative and creative new kitchen, bath and outdoor home concept enhances and personalizes the shopping experience for all customers with its interactive showrooms, affording greater access and product information for the professional and consumer alike. PIRCH is a tremendous addition and we are also very pleased that it represents the second location within the Westfield portfolio for this international awards-winning brand." Added Mr. Sears: "We are honored to be invited by Westfield to join the World-class brands in Garden State Plaza and to become an integral part of the New Jersey marketplace. Our presence will rewrite how products in the appliance and plumbing industry are viewed by the general public. Much like landmark brands who sparked revolutions in the computer industry, or the electric car industry, PIRCH is delivering a retail experience that encourages guests to dream about, play with, and ultimately choose products that will improve their lives at home. The products we carry are integral to creating inspired moments, and we believe that the process of selecting them should be just as inspiring."

For more information, visit pirch.com.