Over the course of his remarkable 25-year career, Robert A. Kayal, MD, FAAOS, FAAHKS, has transformed a modest orthopaedic practice into a thriving network of nearly 20 advanced medical centers, solidifying his reputation as a leader in both medicine and business. In his latest book, Mastering The Business of Medicine & The Doctor-Patient Relationship: From Solo Practice Entrepreneur to Orthopaedic Empire, Dr. Kayal shares invaluable insights and strategies that propelled his success.
Bridging the Gap Between Medicine and Business
Dr. Kayal’s book serves as a comprehensive guide to mastering the often-overlooked business side of medicine—a critical component he believes is absent from traditional medical education. Recognizing that many physicians struggle to balance patient care with the complexities of running a practice, Dr. Kayal addresses the intersection of medical expertise and business acumen, providing a roadmap for sustainable success in today’s challenging healthcare environment.
Addressing the Overlooked Business Side of Medicine
“I have seen so many doctors give up, switch careers, or sell out to large conglomerates of healthcare employers because the physicians could not succeed on their own,” Kayal said. “This has been so hard for me to watch. Unfortunately, the business of medicine is not taught in medical school curriculums, leaving healthcare providers unprepared for this critical aspect of their profession.”
“The Seven C’s” Formula for Success
In his book, Dr. Kayal introduces readers to his formula for success, applicable not only in medicine but in any business. Central to his approach are the “Seven C’s”: character, conduct, conversation, compassion, care, conscientiousness, and commitment. These principles, he explains, ensure professionals uphold their integrity and ethics while building trust and value with their patients and clients.
Building a Brand and Achieving Balance
Dr. Kayal also shares the importance of strong branding and advertising, achieving work-life balance, and reinvesting in one’s business for sustained growth.
“Mastering The Business of Medicine & The Doctor-Patient Relationship will not only teach you how to succeed in the business of medicine, but in the specialty of medicine as well,” Kayal said. “This formula works. I’ve perfected it and reproduced this repeatedly in my career, and each and every time, praise be to God, everything I have touched has turned to gold.”
Mastering The Business of Medicine & The Doctor-Patient Relationship: From Solo Practice
Entrepreneur To Orthopaedic Empire is available at WestBow Press, Amazon and Barnes & Noble.
Robert A. Kayal, MD, FAAOS, FAAHKS, is the Founder, President, and CEO of Kayal Orthopaedic Center located in Northern New Jersey and New York. During the last 25 years, Dr. Kayal built an orthopaedic empire and one of the most successful multi-specialty orthopaedic medical practices in the United States of America.
To learn more, visit kayalortho.com, Facebook Page, YouTube, or
Instagram.
