As the holiday season approaches, Bergen County’s small business community is preparing for Small Business Saturday on November 30, 2024. This annual event encourages residents to support local enterprises that make holiday shopping easy, fun, and value-packed while contributing significantly to Bergen County’s economy.
What is Small Business Saturday?
Established by American Express in 2010, Small Business Saturday was designed to help small businesses attract customers during the post-Thanksgiving weekend. Now in its 15th year, the event has grown into a national movement supported by communities, chambers of commerce, and local governments.
Since its inception, consumers have spent over $200 billion at independent businesses on Small Business Saturday, according to American Express. This day provides an alternative to Black Friday and Cyber Monday by focusing attention on businesses within our neighborhoods.
Why Small Business Saturday Matters in Bergen County
Let’s face it: we’re a bit spoiled here in Bergen County, with easy access to some of the country’s finest local downtown shopping options! Why should you struggle with Route 4 or 17 traffic and the challenges of mall parking when you can visit your local downtown shopping district or small businesses for a convenient, unique, and successful holiday shopping experience?
As convenient as Amazon and other online shopping options are, they can’t offer the warmth, special attention, and value that you’ll often receive at local Bergen County area small businesses.
As you shop at your local small businesses and stroll the charming downtowns of Bergen County this holiday season, try and imagine what your community might look like without these unique and often family-owned-and-operated shops and boutiques.
Bergen County’s small businesses are as diverse as its residents, offering everything from artisanal bakeries and boutique shops to family-owned restaurants and specialty retailers. These businesses play an integral role in shaping the unique character of the county’s communities while contributing to the local economy.
A recent survey by American Express revealed that 56% of small businesses consider Small Business Saturday critical to their success. By shopping at these establishments, residents help:
- Boost the local economy by keeping money circulating within the community.
- Create and sustain jobs for Bergen County residents.
- Maintain the distinct character of Bergen County’s towns and neighborhoods.
Instead of navigating crowded malls or relying solely on online retailers, Small Business Saturday offers a chance to explore the many walkable downtowns, charming storefronts, and unique shopping experiences scattered across the county.
The Role of Local Organizations
Local chambers of commerce and neighborhood associations in Bergen County are instrumental in promoting Small Business Saturday. Many of these groups host events designed to draw residents into their communities, such as:
- Pop-up holiday markets featuring local artisans and vendors.
- Shopping passport programs that reward participants for visiting multiple businesses.
- Tree lightings and live entertainment to enhance the festive atmosphere.
These events not only encourage shopping locally but also foster a sense of community, making Small Business Saturday a day to celebrate together.
Participating in Small Business Saturday
Plan Your Shopping Day
Making the most of Small Business Saturday requires a little planning:
- Map Your Stops: Take the opportunity to explore different shopping areas across the county, each offering a mix of unique businesses and experiences.
- Start Early: Many small businesses have limited inventory, so arriving early ensures you’ll have the best selection.
- Share Your Experience: Use social media to amplify your support. Post photos and stories about the businesses you visit with hashtags like #ShopSmall, #SmallBizSaturday, and #GiftBigShopLocal to encourage others to shop local. In fact, the Small Business Administration and American Express suggest shoppers showcase their experiences to help spread the word:
- Share your purchases on Instagram and Facebook with a quick shout-out to the business.
- Highlight unique items or excellent customer service.
- Tag businesses in your posts to increase their visibility.
- Write positive reviews on platforms like Google and Yelp to help small businesses grow their customer base.
By sharing your shopping journey, you’re not just supporting a local store—you’re inspiring others to do the same.
Why Shopping Local Matters
Shopping locally has far-reaching benefits that extend beyond the holiday season.
Economic Impact
Local businesses reinvest their earnings back into the community, contributing to local jobs, schools, and infrastructure.
Job Creation
Small businesses are significant job creators, employing nearly half of New Jersey’s workforce.
Community Character
Independent businesses contribute to the unique identity of Bergen County’s towns and neighborhoods, offering products and services you won’t find anywhere else.
Beyond Small Business Saturday
While November 30 is a significant day for local businesses, they rely on community support throughout the holiday season. The Small Business Administration’s Season of Small Business campaign encourages consumers to shop small beyond just one day, with a focus on sustaining local economies through year-end spending.
Whether you’re buying fresh bread from a family-owned bakery or supporting a local garden center, every purchase helps these businesses thrive.
Small Business Saturday is more than just a day—it’s a celebration of the hardworking entrepreneurs who make Bergen County a unique and vibrant place to live. By choosing to shop small, you’re investing in the local economy and helping your community thrive.
Mark your calendar for November 30, 2024, and plan to visit your favorite local shops, explore new ones, and enjoy the festive events happening throughout the county. Don’t forget to share your experiences online and inspire others to join the movement.
Support Bergen County’s small businesses this holiday season and make a lasting impact on your community. For event updates and shopping ideas, visit mybergen.com today!
Bergen County Downtown Community Holiday Events
Looking for more ways to celebrate the holidays in Bergen County? Visit mybergen.com throughout the holiday season for:
- The Latest Holiday Events: Stay updated on tree lightings, Santa visits, and other festive activities.
- Don’t Miss Events: Get recommendations for the top upcoming events in Bergen County.
- Events for Kids: Discover family-friendly activities happening throughout the holiday season
Why not schedule your local small business shopping excursion on days when Bergen County downtown districts are holding special holiday season community events? You’ll find the latest calendar of local 2024 holiday events on the mybergen.com Events Calendar, including holiday tree lightings, seasonal entertainment, visits with Santa, and much more.
